With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Umfang: XII, 189 S.
Preis: €36.50 | £34.00 | $64.00
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Krämer, J. 2009. Bundling telecommunications services : competitive strategies for converging markets. Karlsruhe: KIT Scientific Publishing. DOI: https://doi.org/10.5445/KSP/1000011570
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Veröffentlicht am 10. Juli 2009