The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.
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Geyer-Schulz A. & Meyer-Waarden L. 2014. Special issue: Customer empowerment. Karlsruhe: KIT Scientific Publishing. DOI: https://doi.org/10.5445/KSP/1000038784
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Veröffentlicht am 3. Juli 2014
Englisch
180
Paperback | 978-3-7315-0178-7 |