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In this book, the author provides a complete process for electronic markets design together with the required en-gineering methods. As such the book is unique applying tech-niques from engineering design to modern Information Systems and Economics. Mr. Neumann succeeds in presenting a generic but coherent approach that is an indispensable aid in designing markets.
Umfang: X, 280 S.
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Neumann, D. 2007. Market engineering. A structured design process for electronic markets. Karlsruhe: KIT Scientific Publishing. DOI: https://doi.org/10.5445/KSP/1000006995
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Veröffentlicht am 13. September 2007
Englisch
295
| Paperback | 978-3-86644-065-4 |